Projects

Thermory report

In collaboration with the Thermory team, I designed a Thermory Group 2023 sustainability report for them. This report contains the following chapters:

Building a culture of sustainability
Our guiding principles
Thermory Group brands and structure
Our values and purpose
Our sustainability journey
Our main impact areas – ESG activities and milestones
Summary

Our goal was to use plenty of infographics and visual material in the report's design to make the document easy to read.

Print
Digi
Art direction

Sustinere rebranding

Sustinere is a trusted partner with extensive expertise in the sustainability field, supported by a diverse team of experts across various ESG matters. They needed a bit of a refresh for their brand, and I helped them with that and we also set strategic goals for the new brand.

The basic idea of the new visual identity concept is connection. Connection - the state of being related to someone or something else. Sustinere develops strategic solutions for customers and support them in executing developments - in order to build better business and stronger society. Sustinere is a link for companies to help achieve sustainable goals for them.

Ühenduse graafiline sümbol on ring, mis on esindatud nii logo elemendis kui ka brändi graafilises keeles.

Brand strategy
Art direction
Visual identity

Arstilt naisele branding

Ivika Jakson (gynecologist) and Elen Vettus (oncologist) are behind the brand Arstilt naisele, whose goal is to bring women's health topics to women in a popular scientific way and raise the awareness of women's health based on science.

Their mission is to help women sort out adequate health information in the noise of information, reduce health anxiety, improve quality of life, awareness and share their expertise to a wider audience for greater benefit.

The visual language and colours of the brand reflect a minimalistic elegance. Logo element is inspired by a stamp, which is an everyday part of the work of doctors.

Photos of Ivika and Elen: Krõõt Tarkmeel

Art direction
Visual identity

Underground logo

Underground is a jewelry brand designed for a bold man who is masculine and powerful. The jewelry is made of carbide, the usual colors are black, gray, military green, gold. Very strong and durable jewelry.

Some keywords that describe the brand: masculine, stylish, unique, outstanding, minimalist, durable. The logo design is based on the brand's keywords: unique but minimal at the same time. The logo symbol is inspired by the connection between jewelry and a man, he expresses his character through wearing it.

Logo design
Art direction

Alibaba sales guide eBook

Alibaba's online environment is one of the leading e-commerce platforms in the international market. The Alibaba sales guide e-book is intended for Chinese consumers who want to develop themselves in the field of marketing. The e-book shares various tips how sellers can differentiate themselves from their competitors in the online environment and make them more visible. The author is a buyer who shares her experiencies. I designed cover of the book, which symbolizes finding your own path and determined differentiation from others, and also the content.

eBook design
Digi

Thermory

Thermory is the world's largest producer of thermal wood and sauna materials. They create real wood solutions that shape a valuable and sustainable living environment. Here are visuals for social media, print and digital materials.

Print
Digi
Social media

Slow wellness branding

Slow wellness is a recognized and high-quality provider of wellness services. In today's world our society has a fast pace of life, a lot of communication and noise. Slow's brand identity reflects recharging batteries, taking time off, digesting thoughts. The typeface of the Slow brand is elegant and gentle. The colors reflect professionalism, softness and calmness. The basic graphic language is defined through an abstract rounded element that symbolizes a peaceful process and a journey to yourself.

Brand strategy
Art direction
Visual identity

Green Nature branding

Green Nature is an Estonian natural cosmetics brand. They have been operating since 2008 and their goal has been to produce cosmetics from pure raw materials and high quality. The brand name clearly refers to naturalness and purity. The purpose of their rebranding was to unify the brand's visual language and speak to their target group. The whole identity is based on the symbol of the leaf which reflects the keywords clean, natural and high quality. Humanity has returned to its roots and wants to consume products made from pure raw materials and avoid chemicals.

Brand strategy
Art direction
Visual identity

Green Nature packaging design

Packaging design
Art direction

OMOM prints

oMoM is a clothing brand that offers comfortable elegance through T-shirts and hoodies. The keywords are simplicity, elegance and organic cotton. I helped to design a logo and prints for T-shirts/hoodies.

photos: Birgit Varblane

Logo design
Print

Magazine design

A workshop of the Indesign program was held at EKA where the goal was to create a design for the magazine. All content are from www.trendland.com and www.wgsn.com.

Print
Catalogue design

PÖFF

The Tallinn Dark Nights Film Festival, which started in 1997, has grown into one of the largest film festivals in Northern Europe. Visuals have been created for PÖFF 23 2019 social media channels.

Social media

Illustrations and collages

Illustrations and collages inspired by music, starlight, love and fairy tales.

Illustration
Collage